We help brands become bigger, better and braver

More than just a logo

Your brand is more than just a logo, it’s a story! Let’s tell yours. Crafting a strategic, refined and purposeful brand that reflects who you are is my passion. Together, we'll work to develop your logo, colour palette and typography that will speak to the soul of your target audience and empower you to show up confidently in your business.

Investing in your brand identity is one of the most important things you can do for the long-term success of your business. I work with brands of all sizes in the beauty, wellness, fashion, floristry, jewellery, hospitality and wedding industries who are eager to establish a premium brand that will convert lookers into clients.

I offer three branding structures to suit businesses of all sizes and budgets.

The Mini Brand

  • WHAT’S INCLUDED:

    LOGO DESIGN
    1 logo design + 1 submark / secondary logo.

    All final logo files supplied for print and online use.

    BRAND COLOURS

    A brand colour palette that is unique to you and represents your brands personality

    BRAND FONTS

    Brand fonts that represent your brands personality

    ICONS
    2 custom icons that add personality to your brand.

    IMAGERY STYLE
    Reference images to show the style of brand imagery to use on social media and on your website and to provide to a professional photographer before a brand photoshoot.

    SOCIAL MEDIA
    4 Instagram post templates
    4 Instagram story templates

    BRAND GUIDELINES STYLE GUIDE
    A comprehensive brand style guide covering all aspects of your visual brand: your logo, colours, fonts, illustrations, icons, patterns, and imagery style.

    This guide explains how to use your new brand so you feel confident and proud to show it off.

    ESTIMATED TIMEFRAME
    3 weeks

    2 Revisions included.

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The Full Brand

  • WHAT’S INCLUDED:

    LOGO DESIGN
    Logo design + 1 submark / secondary logo.

    All final logo files supplied for print and online use in your brand kit.

    BRAND COLOURS

    A brand colour palette that is unique to you and represents your brands personality

    BRAND FONTS

    Brand fonts that represent your brands personality

    ICONS
    4 custom icons that add personality to your brand.

    IMAGERY STYLE
    Reference images to show the style of brand imagery to use on social media and on your website, and to provide to a professional photographer before a brand photoshoot.

    SOCIAL MEDIA
    Facebook / LinkedIn cover banner
    Profile picture
    6 Instagram story templates
    6 Instagram story highlight icons.

    STATIONERY PIECES
    Business card designed supplied as a print ready PDF, A4 letterhead designed and supplied as an editable Word doc and a print ready PDF.

    EMAIL SIGNATURE
    A branded email signature set up ready to use.

    BRAND GUIDELINES STYLE GUIDE
    A comprehensive brand style guide covering all aspects of your visual brand: your logo, colours, fonts, illustrations, icons, patterns, imagery style and marketing application. This guide explains how to use your new brand so you feel confident and proud to show it off.

    ESTIMATED TIMELINE
    4 weeks

    2 Revisions included.

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Website Design

  • WHAT’S INCLUDED:

    6 page website created in Squarespace.

    Website strategy - Through collaboration and consultation with you, we will develop a comprehensive website strategy. This strategy will consider your goals, audiences and stakeholders, organisational structure and competitors. It will ensure that the website we develop sits in alignment with your overarching business strategy.

    Website wireframe (if required) - A wireframe shows the “bones” of your website and gives you an opportunity to provide feedback on the website structure before the content and visuals are developed.

    2 revisions included.

    Website build - This is the fun part where you’ll see your website come to life. We combine the goals of your business strategy and branding with user-friendly navigation to create your unique website.

    Customisation To ensure your website performs at its best we also incorporate optimisation for mobile, CSS and Search Engine Optimisation (SEO).

    Post launch support - For the first week after you launch your new website we will be on standby to provide support and answer any questions. We will provide a customised walk-through tutorial of your website's back-end so you can feel confident making minor changes yourself.

    ESTIMATED TIMEFRAME
    6-8 weeks

    2 Revisions included.

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We’re a good fit if:

You are clear on your business why and mission, you’re invested and you’re ready to take your business to the next level. You agree to be guided by a professional and stick to our project timeline.

You’re a business with integrity that values kindness, respect, organisation and you love what you do. If that’s you, let’s work together!

The design process

  • 1. View my brand packages and choose one that suits your needs and submit an enquiry via the enquiry form.

    2. Free 15-minute phone chat.
    We have a chat to see if we’re a good fit and you can ask me questions about your project and discuss your branding needs.

    3. Your welcome kit.
    I email you your welcome kit which includes your project timeline and your brand identity brief form to fill in so we get your branding spot on.

    4. Brand concepts.
    Using the info from your brand identity brief form, I get to work creating and exploring brand concepts. You then review the concepts and provide feedback if necessary.

    5. Review and refine.
    After receiving your feedback, I make any amendments and we work together to ensure you have a brand that is refined, purposeful and aligned with you and your dream audience.

    6. Branded collateral.
    Now that your stunning, refined and purposeful brand is complete, I create your branded marketing collateral so that your brand is consistent across all areas.

    7. Your brand kit.
    I package up all your brand elements into your new brand kit ready to use.

    8. Brand launch… oooh exciting!
    We roll out your stunning new brand to show off to the world! You now have a consistent, refined and purposeful brand that is a magnet for your dream clients. Time to celebrate. But this isn’t goodbye, I’m always here for ongoing support.

 FAQ

  • A single logo cannot tell the story and values behind a brand. I believe each business needs a full brand strategy that is paired perfectly with a logo suite that is cohesive through all aspects of the branding. Trust me, the investment is totally worth it!

  • If you are ready to begin your branding journey, simply send me an enquiry form through my website. I will be in touch with you within 48 hours and we’ll get started on your journey to your dream branding! The start date of your project will be based on my current waitlist.

  • Investment can be split into two equal payments. A 50% deposit is required to book into my calendar, and the remaining 50% is required at the end of the project before the final design files are sent. Payment can be sent via bank transfer.

  • I will email you your welcome kit which includes your project timeline and your brand identity brief form to fill in so I get your branding spot on. This brief form needs to be filled out in as much detail as possible so I have a detailed base to design from.

    Before we can get started on your project we will need your completed brief form, signed contract, and completed invoice. We will also need your content and the high res images that you would like to use in your branding. Images are an important part of branding so if you don’t have any high-quality images I would suggest investing in a photographer or we can recommend some stock image websites you can purchase images from. Unfortunately, if you haven’t provided us with your content and images by the design date you will need to rebook at a later date as we have other clients in the design calendar we need to stick to.