Designer, branding expert, pattern maker and travel lover.

Hi! I'm so glad you're here. My name is Alera, I'm a branding expert based in rural NSW Australia, working with brands of all sizes in the beauty, wellness, fashion, floristry, jewellery and photography industries. Inspired by nature and travelling the world I took my love of colour, pattern and minimalist design that shaped my personal style and began my heart-centered design practice.

With Bachelor degrees in Graphic Design and Photography, 10+ years of design experience under my belt, and countless projects later, I'm ready to help you uncover the "why" behind your business and create the brand of your dreams.

I approach every project wholeheartedly and ensure that communication is key throughout the entire design process. My number one goal is to partner with businesses whose values align with my own. My strategy-first approach to design cultivates brands that speak to the soul of your target customer and empower you to show up confidently and wholeheartedly in your business.